Former rodeo star Jeff McCloud (Mitchum), disabled by a series of accidents, hobbles back to his Oklahoma hometown in hopes of replenishing his bank account. Aspiring bronco-buster Wes Merritt (Kennedy) hires Jeff to train him for an upcoming rodeo, promising that they'll split the winnings. Jeff soon falls hard for Wes' wife, Louise (Susan Hayward). After a falling out, he quits his job and enters the rodeo himself, hoping to win the prize from the arrogant Merritt. He proves he still has what it takes, but does so at low price.